Web Video Marketing

Why Now is the Time to Budget for Your 2013 Web Video

Virtually all of my clients want to add Web Video to their portfolio of marketing strategies. However, some have found themselves unable to do so because it’s not in their 2012 marketing budget. This is due in part to an understandable lack of foresight in 2011...

Market Education Videos

People won’t buy what they don’t understand. Before anyone will consider buying your specific product, service, or solution, they must understand why they would even be interested in that kind of product, service, or solution. What is the problem or opportunity it...

Web Video – Does It Really Work for Complex Sales?

Recently a business associates raised an objection about the effectiveness of Web Video in their business development strategy. He said, “I don’t know how your other customers see it, but to be frank, this will be a tough sell. The Internet is not much of a driver for...

The Web Video Imperative

Your Web Video Strategy MUST be an integral part of your overall Marketing Strategy. Cisco projects that by the end of next year 90% of the bandwidth on the Internet will be Web Video. Now, admittedly, part of the reason for that is simply that Web Video sucks up a...

Infographic on the Value of Inbound Marketing

Great Infographic from Marketo on the value of inbound marketing. And educational content is the key to it. See how educational content marketing can expand your markets and accelerate your...

High Velocity Radio Interview

On March 5, I joined Jim Beach and Tammy Bailey-Fults on Stone Payton and Lee Kantor’s High Velocity Radio Show. The topic was Atlanta’s Best Connectors. After Stone and Lee briefly opened the show, I was interviewed for about 20 minutes, followed by Tammy...

Solution Providers Must Educate SMBs on the Cloud’s Benefits

Small and midsize customers are well aware of cloud and virtualization, yet solution providers have an opportunity to help guide SMBs’ larger, long-term cloud plans—and develop ongoing relationships with local and vertical clients. Small and midsize businesses are...