I have the great privilege of delivering the keynote speech for the hybris Game Plan Conference October 29 in Berlin. In this series of three brief videos, I’ll share with you some ideas on the transformational effects of emerging B2B technologies– ideas I’ll be talking about on at more length in my presentation.
Today, let’s discuss Big Data, Cloud Computing and Intelligent Decision Management. Please watch the brief video below and be sure to watch the other two brief videos on this series.
Industry observers have suggested that the convergence of Big Data and Cloud Computing are a game-changer for B2B e-Commerce — that, together, they could create a kind of crystal ball for marketers, giving them the ability to tip customers into the buying cycle before even they realize they are ready to buy. There is some truth to that, but, making it happen is not as simple as just implementing these two technologies.
Big data lets organizations efficiently manage data sets orders of magnitude larger than before. Cloud Computing can help both large and small businesses use powerful analytical capabilities more cost effectively. Manipulating the vast amounts of data now available through B2B e-Commerce is a prerequisite to gaining the benefits I just described.
However, Big Data and Cloud Computing, while essential, are not sufficient to fully realize these benefits. The key to that is Intelligent Decision Management. Leveraging sophisticated AI methodologies, Intelligent Decision Management lets businesses automate most routine decisions and thereby respond faster, more accurately, more consistently, more flexibly, and less expensively to the demands of the marketplace.
An exciting future lies ahead in B2B e-Commerce. I look forward to discussing it with you at the Game Plan Conference in Berlin.
Game Plan brings you the most sought after people in the B2B industry. Jack Shaw, Technology Futurist and E-Business Specialist will be the Keynote speaker for the event in Berlin on the 28 and 29 October.
Register here: http://bit.ly/12BEYXj