business development strategy

Market Education Videos

People won’t buy what they don’t understand. Before anyone will consider buying your specific product, service, or solution, they must understand why they would even be interested in that kind of product, service, or solution. What is the problem or opportunity it...

Web Video – Does It Really Work for Complex Sales?

Recently a business associates raised an objection about the effectiveness of Web Video in their business development strategy. He said, “I don’t know how your other customers see it, but to be frank, this will be a tough sell. The Internet is not much of a driver for...