People won’t buy what they don’t understand. Before anyone will consider buying your specific product, service, or solution, they must understand why they would even be interested in that kind of product, service, or solution. What is the problem or opportunity it... Recently a business associates raised an objection about the effectiveness of Web Video in their business development strategy. He said, “I don’t know how your other customers see it, but to be frank, this will be a tough sell. The Internet is not much of a driver for... DynaSis – Should I Be Concerned about Cloud Computing This is the third in a series of White Papers on Cloud Computing I’ve created for DynaSis. These parallel a series of videos. You can also download the White Papers here. Did you know that web videos are 53 times more likely to appear on the first page of Google than text or static images? So obviously an effective web video is going to generate more qualified leads. Additionally, it slashes sales cycle times, increases close rates,... DynaSis – Why Should My Small Business Consider Cloud Computing? This is the second in a series of White Papers on Cloud Computing I’ve created for DynaSis. These parallel a series of videos. You can also download the White Papers here.