Web Video

Why Now is the Time to Budget for Your 2013 Web Video

Virtually all of my clients want to add Web Video to their portfolio of marketing strategies. However, some have found themselves unable to do so because it’s not in their 2012 marketing budget. This is due in part to an understandable lack of foresight in 2011...

Market Education Videos

People won’t buy what they don’t understand. Before anyone will consider buying your specific product, service, or solution, they must understand why they would even be interested in that kind of product, service, or solution. What is the problem or opportunity it...

Web Video – Does It Really Work for Complex Sales?

Recently a business associates raised an objection about the effectiveness of Web Video in their business development strategy. He said, “I don’t know how your other customers see it, but to be frank, this will be a tough sell. The Internet is not much of a driver for...

Why Web Video?

B2B marketers are increasingly utilizing online videos to inform, engage and even have a little fun. Here are some of the key reasons why: Forrester reports that, with proper optimization, video increases the chance of a front-page Google result by 53times. They also...